Meet Guymer Bailey Architects, a multidisciplinary architecture and landscape firm based in Australia. Grounded in a love of design and the intersection between architecture, landscape, and interior design, they've spent 36 years building some of the most meaningful spaces, and an equally strong business to back it up.
Their specialisation in education, social housing, and justice sectors, demands top-notch quality. Not just in what they build, but in how they manage it: accurate reporting at every stage, clarity in expenditure, and project information tailored to each client's specific needs.
Today, with a team of 70 and still growing, GB-A is proof that operational and creative excellence can go hand in hand.
How do you scale without data?
Like many architecture firms, GB-A is no stranger to the growing pains of running a project-heavy business. Unclear visibility into where each project stood, delays in invoicing, and workflows that couldn't keep up with an expanding team. These are the kinds of blind spots that make profitability hard to see and achieve.
With 36 years in the industry, they'd learned a thing or two about building spectacular infrastructure. The next challenge was applying that same rigour to managing the business.
They focused on the areas holding them back:
- Unclear and delayed invoicing that created gaps in cash flow and client trust
- Insufficient adaptability to the specific needs of each project
- Internal processes that added friction instead of removing it
Time To Growth With Intention
In 2015, GB-A introduced WorkflowMAX as their Job Profitability OS to handle their end-to-end operations, and they haven't looked back.
Over the past decade, they've been able to refine how they work across four core areas:
A Partnership Built to Last
Ten years is a long time in any industry. For GB-A and WorkflowMAX, it's been a decade of shared growth.
What started as a solution to specific operational pain points has become something deeper: a platform so embedded in GB-A's daily rhythms that the team barely has to think about it. It's just how work gets done.
That adoption extends to new hires, too. Talent in all teams is getting up to speed on WorkflowMAX is fast, and the depth of what the platform can do reveals itself over time.
