Online lead  and sales management

Lead manager

Never miss winning a customer again with WorkflowMAX's online lead management software. Track every step in your sales pipeline all from one place.

Forecast your pipeline with clarity

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Customise lead manager categories to predict conversion likelihood and value

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Use accurate forecasts to efficiently manage cash flow and capacity

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Get real-time insights into your team’s sales activities for proactive management

Lead manager
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Easily track sales and pipeline activity

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Sync website leads directly into WorkflowMAX via the API

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View all overdue activities, filter activities by staff member, and see upcoming activities in the calendar

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Keep on top of the team activities that drive new business development

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Efficient lead conversion

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Use lead templates for streamlined follow-ups and rapid conversions

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Reduce lead to customer time by prioritising qualified leads

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Forecast your sales pipeline accurately and embed consistent processes

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Seamlessly turn leads into profits

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Convert leads to profits with a fully integrated process

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Seamlessly track and convert leads into quotes, jobs and invoices

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Reconcile effortlessly with your accounting software, reviewing profits with ease

Lead manager

WorkflowMAX is essential for our business. It's intuitive, easy to use, and makes us much more efficient in charging projects correctly.

Andrew S.

Episode Two

We moved back and the team actually loves using it—billing is faster and we can see margins live.

Darlene Robertson

Principal, Surveying & Engineering Firm

It’s the same soul with better bones—job costing, timesheets, and invoicing finally work as one.

Floyd Miles

Implementation Partner

WorkflowMAX has made a huge difference to how we run our projects. A great system backed by great support. Highly recommended.

Rob P.

MAF Associates

Any questions?

How does WorkflowMAX track leads and sales opportunities?

Lead Manager gives you a pipeline view of every opportunity from initial enquiry through to won or lost. Each lead captures the contact, estimated value, source, and current status. Set up custom activities, follow-up reminders, and notifications so nothing falls through the cracks. When a lead converts, the client, quote, and job are linked together automatically.

Can I link a quote to a lead and have it flow through to a job when accepted?

Yes. Create a quote against a lead, and when the quote is accepted or the lead is marked as won, WorkflowMAX creates the job automatically with the lead, quote, client, and job all linked. This end-to-end flow means you have traceability from first enquiry through to invoicing useful for pipeline reporting and understanding conversion rates.

Can I automate lead follow-up reminders?

Yes. Configure custom lead activity reminders on a schedule, so you and your team are prompted to follow up at the right intervals. Lead templates let you apply a pre-defined pattern of follow-up activities to prospects that need a similar cadence, making the process repeatable.

Can I report on my leads and pipeline in WorkflowMAX?

Yes. The custom report builder includes lead and lead activity report types, so you can analyse pipeline value, conversion rates, lead sources, and sales activity across any time period. For firm owners and business development leads, this gives real visibility into future revenue without maintaining a separate CRM.

Can I capture leads from my website directly into WorkflowMAX?

Yes. Use the WorkflowMAX Zapier integration to connect your website's lead capture form so that new enquiries create lead records automatically. Zapier supports thousands of form tools from Typeform to Gravity Forms so you can set this up without any development work. Every inbound enquiry enters your pipeline immediately.

How does Lead Manager help consulting firms manage their sales pipeline?

Consulting firms often juggle multiple proposals across different clients and service lines simultaneously. Lead Manager centralises all opportunities with estimated values, expected close dates, and follow-up schedules so partners and BD staff can see the full pipeline in one place. Combined with quoting and job creation, it creates a single thread from prospect to profitable engagement.

Does WorkflowMAX replace the need for a standalone CRM?

For many professional services firms, yes. Lead Manager covers pipeline tracking, contact management, follow-up automation, and lead-to-job conversion. For firms needing deeper marketing automation or high-volume sales workflows, WorkflowMAX also integrates with HubSpot and connects to thousands of apps via Zapier.

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Additional features

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