The dynamic duo: WorkflowMax and BlueRock 💙

You might be wondering – who’s the driving force behind WorkflowMax?
Meet BlueRock!
BlueRock is a Melbourne-based, tech-led advisory firm with global aspirations. They’re not just our parent company — they’ve been instrumental in shaping the new WorkflowMax by BlueRock.

More than a decade of history 

BlueRock has a long history with both Xero and WorkflowMax, advising clients on how to get the most out of each platform. Over the years, their expertise has influenced many aspects of WorkflowMax.

Today, that same commitment to excellence ensures WorkflowMax by BlueRock is not just another tool, but a dynamic solution designed to power your business growth.

Separate, yet together 

While BlueRock and WorkflowMax by BlueRock operate as separate entities, we share the same space and work hand in hand.

It’s this close collaboration  that lets us deliver the best of both worlds – the proven reliability of WorkflowMax combined with the innovation and tech-driven insight of BlueRock

For a behind-the-scenes look at how this collaboration works, check out our updated 2025 video featuring members of both teams.

In just six months, the WorkflowMax by BlueRock team has grown from 1 to over 40 people, combining expertise, creativity, and innovation to bring you an exciting new product built for the future.

If you’d like to know more about how this collaboration benefits you, our team is always happy to chat.

Here’s to the exciting journey ahead!

Best regards, 

The WorkflowMax by BlueRock team 💚