BlueRock acquires WorkflowMax brand

Xero’s WorkflowMax has long been a trusted name in job management software. Thousands of businesses rely on it daily for quoting, scheduling, time tracking, invoicing, and reporting.

On 23 March 2023, Xero announced it would retire WorkflowMax. We’re excited to share that BlueRock has acquired the WorkflowMax brand and will launch a newly developed solution to market: WorkflowMax by BlueRock.

We launched WorkflowMax by BlueRock in early 2024, combining the core features customers know and love with exciting updates and a refreshed, intuitive user experience.

From quoting and scheduling to billing and reporting, WorkflowMax by BlueRock builds on a strong foundation while introducing enhancements to make job management smarter, faster, and easier.

Why Did BlueRock Acquire the WorkflowMax Brand?

As a tech-led advisory firm, BlueRock has always looked for ways to improve the lives of SME business owners through technology and innovation. WorkflowMax has already proven its value across countless industries, and we saw a huge opportunity to evolve it for the future.

As well as this, BlueRock’s Digital team had already been implementing Xero’s WorkflowMax for more than 8 years, seeing first-hand its value and popularity across industries.

BlueRock’s Founder and Chief Executive Officer, Peter Lalor, said: “We’ve always been passionate about WorkflowMax and the benefits it brings SME business owners, and believe there is so much potential to build on the great foundations Xero has set with this product. We’re excited to offer a new job management software solution, which we’re aiming to be similar, if not better, in terms of functionality, to meet evolving market and customer demands. As a business, we're focusing more and more on the development of tech and AI products that will support our SME business clients and advisors, and the WorkflowMax by BlueRock product will be a fantastic addition to our offering.”

As part of the brand acquisition, Xero managed existing WorkflowMax subscriptions until the product’s retirement on 26 June 2024, BlueRock launched WorkflowMax by BlueRock as the next-generation solution and Xero and BlueRock entered a revenue share agreement for the new product.

What can you expect in the WorkflowMax by BlueRock solution?

SAME FEATURES YOU KNOW

Customers continue to enjoy the core functions, quoting, job management, scheduling, time tracking, invoicing, and reporting, now with a modernised interface and easier workflows.

EXCITING UPDATES

Since launch, WorkflowMax by BlueRock has rolled out major product updates in 2024 and 2025, including enhanced reporting, improved navigation, new mobile functionality, and integrations with tools like Airwallex, Google Drive, Dropbox, and SuiteFiles.

IMPROVED CUSTOMER EXPERIENCE

Customer feedback has been at the heart of every update. In 2025, users benefit from fewer clicks, more intuitive workflows, and a stronger mobile experience that keeps teams productive wherever they are.

What do I need to do?

If you were a Xero WorkflowMax customer, the retirement of Xero’s product on 26 June 2024 has already taken place, which means the time to transition is now. You won’t be automatically migrated, but BlueRock has created a simple one-click conversion process to make the move as smooth as possible. All you need to do is register through THE WorkflowMax by BlueRock website and follow the guided steps.

As part of this journey, you still have the opportunity to shape the future of WorkflowMax by BlueRock. Our community forum is open for feature requests and feedback, giving you a direct voice in how the product evolves to meet your needs.

If you’re an existing WorkflowMax implementation partner, ecosystem partner, or certified advisor, we know you’ll have questions. We remain fully committed to these important relationships and have dedicated resources available on our website to help you stay connected and informed as we continue to grow the new platform together.

.Our focus is on supporting a seamless transition and ensuring you can keep delivering value to the businesses you work with. And if you’re just beginning to explore job management software for your organisation, now is the perfect time to discover WorkflowMax by BlueRock and see how it can transform the way you manage your operations.