13 years of advisory work
3 numbers that change everything
1 goal: better business, better life
Trusted by 100,000+ Professionals Across 150+ Countries
Across 13 years and dozens of industries, engineering, construction, professional services, the pattern is the same. Smart, capable, skilled business owners flying blind on the numbers that actually run their business.
— Dan Roggenkamp
It's a skills visibility problem. And once you have visibility, everything changes.
Numbers every business needs to know
You can't improve what you can't see. These three metrics give you a complete picture of your business, and a clear path to the life you're trying to build.
1
Not just revenue. Not just cost. Profitability is where both converge, and it tells you whether your business is actually working.
Reveals: margin by job type · pricing gaps · labor efficiency
2
Real-time utilisation data tells you when to hire, when to restructure, and how to protect your margin without burning out your people.
Reveals: capacity health · hiring triggers · productivity gaps
3
WIP tracks the gap between what you quoted, what you worked, and what you invoiced.
Reveals: invoice gaps · quoting accuracy · hidden margin
Three numbers. One clear direction. Unlimited impact.
Six chapters that take you from diagnosis to decision:
Chapter 1
Businesses have the same diagnosis:
Why the same problem shows up in every industry, and why so few people see it.
Chapter 2
The need to go beyond compliance:
Compliance is the floor. Strategy is the ceiling. How Dan built a practice around that distinction.
Chapter 3
Asking the right questions:
The exact questions to ask across Profitability, Utilisation, and WIP, by component.
Chapter 4
The big three deep dive:
What each metric reveals, the stories it tells, and how it connects to the bigger picture.
Chapter 5
From stories to decisions:
How to read your numbers and pull the right levers at every stage of business maturity.
Chapter 6
Your Next Move:
A clear, actionable path forward, whatever stage your business is at today.
Download the free eBook and find out exactly where your Profitability, Utilisation, and WIP stand. And what to do next.
